Youngstown, OH, October 1, 2024: Premier Bank is pleased to announce that they have joined the American Bankers Association and banks across the nation to promote #BanksNeverAskThat, an industry-wide campaign educating consumers about the persistent threat of phishing scams.
“Education and awareness are key to helping our clients spot a scam,” said Tina Shaver, Executive Vice President, Chief Risk Officer. “At Premier Bank, we prioritize investing in state-of-the-art systems, services and processes to help safeguard our clients’ personal and financial information. Through the #BanksNeverAskThat initiative, we can offer guidance to our clients on identifying and evading phishing scams, thereby empowering them to outsmart the scammers.”
The Federal Trade Commission estimates that consumers lost $10 billion to phishing and other fraud in 2023, an increase of 13.6% compared to 2022. To combat phishing, the award winning #BanksNeverAskThat campaign uses attention-grabbing humor and other engaging content to empower consumers to identify fraudulent bank communications asking for sensitive information like their passwords and social security numbers.
“By impersonating a bank, a scammer can steal thousands of dollars with just one text message, phone call or email,” said Paul Benda, Senior Vice President, Operational Risk and Cybersecurity, American Bankers Association. “With the strong support of participating banks like Premier Bank, the #BanksNeverAskThat campaign seeks to turn the tables by arming consumers with the information they need to outsmart the scammers and protect their money.”
Premier Bank, along with banks from across the U.S. and ABA, are kicking off this year’s campaign to mark the beginning of National Cybersecurity Awareness Month. Throughout the month, Premier Bank will share eye-catching questions, videos and consumer tips on social media designed to highlight the most common phishing schemes. Because cybersecurity education and fraud awareness can often be dull and forgettable to many consumers, the campaign is designed to be bright and bold with a bit of comedy. For more information about phishing scams and how to stop fraudsters in their tracks, visit BanksNeverAskThat.com*.
About Premier Bank
Premier Bank, headquartered in Youngstown Ohio, operates 73 branches and 9 loan offices in Ohio, Michigan, Indiana and Pennsylvania and also serves clients through a team of wealth professionals dedicated to each community banking branch. The holding company for Premier Bank is Premier Financial Corp. (Nasdaq: PFC), headquartered in Defiance, Ohio. For more information, visit the company’s website at YourPremierBank.com.